Sell Your Home in the St. John's Metro Area
Get top dollar with expert marketing and deep local knowledge of all 14 Metro Area communities and the wider Avalon.
Professional staging, photography, and pricing strategy to maximize your sale.
Why Choose Royal LePage Turner Realty?
Selling a home is one of the biggest financial decisions you'll make. You need an agent who understands the St. John's market, has a proven marketing system, and negotiates with confidence. At Royal LePage Turner Realty, we combine local expertise with the power of the Royal LePage network to get your home sold quickly and at the best price.
- Serving Newfoundland & Labrador since 1998
- Local market knowledge: neighborhoods, schools, pricing trends
- Professional marketing: photography, video tours, digital advertising
- Full MLS exposure across all platforms
- Expert pricing strategy to attract serious buyers
- Skilled negotiation to get you the highest offer
The Seller Services We Offer
Comparative Market Analysis (CMA)
We analyze recent sales of similar homes in your neighborhood to determine the right listing price. No guesswork. Based on data and market trends.
Professional Photography & Video
High-quality photos and virtual tours showcase your home to online buyers. First impressions matter, and professional media drives inquiries.
Home Staging Consultation
We provide staging recommendations to help buyers visualize themselves in your home. Declutter, depersonalize, and highlight your home's best features.
MLS Marketing & Exposure
Your home is listed on MLS with full description, photos, and virtual tour. Automatic syndication to Realtor.ca, Kijiji, and major real estate portals.
Digital Marketing Campaign
Social media, email newsletters, targeted ads, and our brokerage website. We market your home to qualified buyers across all channels.
Open House & Private Showings
Organize open houses to maximize buyer exposure. Schedule and coordinate private showings. Expert guidance on buyer qualification.
Our Marketing Plan: How We Sell Homes Fast
Week 1: Preparation & Listing
- Conduct CMA and set strategic listing price
- Professional interior and exterior photography
- Create video tour (drone footage if applicable)
- Write compelling MLS description highlighting key features
- List on MLS on optimal day/time for maximum exposure
Week 1-2: Launch Marketing Blitz
- Direct outreach to active buyers in our network
- Social media posts on Facebook and YouTube
- Email campaign to local agents and interested buyers
- Promoted ads on Realtor.ca and property search sites
- Feature in Royal LePage weekly newsletter
Week 2-3: Buyer Engagement
- Host open house (weekend showings attract most traffic)
- Schedule private showings with buyer agents
- Gather buyer feedback and adjust strategy if needed
- Monitor page views and web traffic analytics
- Stay in market front with updated pricing if necessary
Offer Stage: Negotiation & Closing
- Present offers professionally with market context
- Expert negotiation on price, conditions, and closing date
- Coordinate inspection, appraisal, and final walk-through
- Work with buyer's lender and your lawyer at closing
- Ensure smooth closing and successful transaction
Pricing Strategy: Getting the Right Price
The most important decision in selling is pricing. Price too high, and you'll sit on the market. Price too low, and you leave money on the table. Here's how we price strategically:
Aggressive Pricing
Price: Below market value
Goal: Fast sale, multiple offers, competitive bidding
Best for: Sellers with time pressure, desirable locations, seller-friendly markets
Strategic Pricing
Price: Market value (CMA recommended)
Goal: Attract serious buyers, fair price, quick sale
Best for: Most homes in normal market conditions
Premium Positioning
Price: Above market value
Goal: Maximize seller equity, attract top offers
Best for: Unique or luxury homes, significant renovations, high demand neighborhoods
Data-Driven Adjustment
Price: Dynamic based on market feedback
Goal: Respond to buyer demand, adjust if market shifts
Best for: Longer listings, changing market conditions
We'll discuss pricing strategy at your free home evaluation. Our goal is to maximize your return while keeping your home competitive.
Home Staging: Make Your Home Shine
Staging helps buyers envision themselves in your home. Here are our top recommendations:
- Curb Appeal First: Clean exterior, maintained landscaping, welcoming entrance. First impressions happen in 10 seconds.
- Declutter Every Room: Remove personal items, excess furniture, and knick-knacks. Buyers want to see space, not your belongings.
- Deep Clean: Professional cleaning of carpets, windows, kitchen, and bathrooms. Cleanliness signals maintenance and care.
- Neutral Paint & Decor: Bold colors are personal. Neutral tones appeal to a broader audience. Same with dated decor.
- Fix Obvious Issues: Squeaky doors, flickering lights, dirty baseboards. These small issues suggest neglect.
- Living Room Focus: Arrange furniture to show room size and flow. Remove excess. Create an inviting gathering space.
- Kitchen & Bathrooms Shine: These are dealmakers. Sparkling counters, organized cabinets, fresh towels, good lighting.
- Minimize Personal Photos: Family photos are wonderful but distract buyers. Pack most away. Keep 1-2 tasteful photos.
- Odor Matters: No smoke, pet odors, or cooking smells. Fresh, neutral scent (or light vanilla) is best.
- Lighting is Critical: Open all blinds, let in natural light. Add lamps in dark corners. Good lighting = warm, inviting home.
Understanding CMAs (Comparative Market Analysis)
A CMA is a detailed report of recently sold homes similar to yours. We analyze:
The Selling Timeline: What to Expect
From listing to closing, selling your home typically takes 30-90 days, depending on market conditions:
- Days 1-3: Listing preparation, CMA, photos, video, MLS setup
- Days 4-14: Launch marketing, open house, first showings
- Days 15-45: Active marketing, buyer showings, price feedback
- Days 30-60: Offer negotiation, buyer inspection, appraisal
- Days 60-90: Mortgage finalization, final walk-through, closing
Faster sales often mean fewer price reductions. Strong marketing and strategic pricing get homes sold quickly and at premium prices.
Your Listing Agreement: What We Need From You
To effectively market your home, we'll ask for:
- Permission to photograph and video your home (interior and exterior)
- Authorization to advertise on MLS and all major property sites
- Scheduling for showings (typically 24-hour notice is sufficient)
- Agreement to keep home in showing condition during listing period
- Disclosure of any known defects or issues (required by law)
- Recent utility costs, property tax, HOA fees (if applicable)
- Copies of recent renovations and certifications (electrical, plumbing, etc.)
Free Home Evaluation: Let's Determine Your Home's Value
Ready to sell? Schedule a free, no-obligation home evaluation. We'll visit your property, analyze comparable sales, discuss the St. John's market, and provide an estimated value range. No pressure. No fees.
Get Your Free Home Evaluation Today Contact Us to Discuss Selling